The project applies the symbolic power of this kind of display of care in order to encourage people to adopt, during the Olympic Games, attitudes of empathy, union, friendship, respect for diversity, celebration, support and hospitality. The initiative also serves as an alert to HIV prevention.
According to Ruggery Gonzaga, a campaign volunteer and diagnosed with HIV six years ago, #IEmbrace, above all, breaks the stigma and prejudice regarding people with HIV, and conveys a message that a better world is possible, one that is free of discrimination, where a person with a disease can be treated equally and not made to feel different due to their serologic condition.
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